Braithwaite and Johnson

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Niki Braithwaite

Following completion of an MA in History of Art at the University of Aberdeen, Niki began her career as a curator in galleries in Scotland and the North East of England.  Work as an advisor to Northern Arts and Arts Council England (ACE) prompted her move into strategic arts development and a period of working for ACE as Head of Visual Arts & Literature for the East of England.  During this time she developed and implemented the regional strategy for visual arts, contributed to national art form strategy, supported numerous organisations through accelerated growth, capital development and financial recovery and developed frameworks to support the region’s artists. 


Since 2010 Niki has worked as a consultant and undertaken a number of interim roles with arts organisations across South East England at director and senior management level providing key strategic support during periods of significant change and growth.  This includes Smiths Row, MK Gallery and Wysing Arts Centre. 


Consultancy work focuses on undertaking strategic reviews, developing successful funding bids and providing project management services for arts and cultural organisations and local authorities.  She has particular experience of working on capital projects, delivering strategic reviews to inform business planning and development opportunities, as well as working to secure new revenue and project funding. Niki also works with individual artists and artist collectives to develop and generate funding for their work.


Recent projects include supporting Luton Borough Council and MK Gallery to secure strategic funds from ACE, writing Trust and Foundation, NPO bids and business plans for Invisible Dust, Bedford Creative Arts, Wysing Arts Centre and a capital funding bid for Leeds City Art Gallery. She is currently delivering a contract for MK Gallery, securing funding for and producing a major city-wide series of artist commissions (City Club), plus a training and development programme for the National Trust across East Anglia.

Niki Braithwaite

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Pamela Johnson (formerly Pfrommer)

Following a degree in Performing Arts (Arts Administration, Dance, Drama and Music), Pamela worked in a variety of senior marketing and fundraising roles for arts organisations in West Yorkshire before completing a PGCE in Business at Huddersfield University.  She joined Arts Council England as the region’s first Audience Development Officer for Yorkshire and facilitated the set up of Audiences Yorkshire. A move into academia as Course Director/Senior Lecturer at Anglia Ruskin University in Cambridge involved running MA Arts Management degree and acting as the Business School's Knowledge Transfer specialist for the cultural sector in the East. She was also a visiting lecturer for City University’s Cultural Policy and Management MA degree in London for 4 years, lecturing on Marketing, Business Planning and devised and delivered their first Arts and Cultural Fundraising module.


Pamela’s published work includes a toolkit on Audience Development Planning, Donor Research into the behaviour of individuals who give to culture and heritage and research on the development of Family Audiences. She has authored and edited many resources from 'how to' toolkits for and the The Audience Agency to case studies, research reports and articles for Arts Council England and other industry publications.


As a consultant she has worked extensively in the cultural sector nationally; creating audience strategies to support funding applications; undertaking research focus groups with existing and potential audiences; devising and implementing marketing and fundraising strategies and delivering training. Recent consultancy commissions include a six month programme of audience development training and support for Museums Norfolk; the creation of a fundraising strategy for Babylon Arts; training for Creative People and Places projects, bid writing for cultural organisations developing Arts Council England Catalyst and NPO applications and a contract as an assessor for Arts Council England's Grants for the Arts applications.

Pamela Johnson

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