Braithwaite and Johnson

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Niki Braithwaite

Following completion of an MA in History of Art at the University of Aberdeen, Niki began her career as a curator in galleries in Scotland and the North East of England.  Work as an advisor to Northern Arts and Arts Council England (ACE) prompted her move into strategic arts development and a period of working for ACE as Head of Visual Arts & Literature for the East of England.  During this time she developed and implemented the regional strategy for visual arts, contributed to national art form strategy, supported numerous organisations through accelerated growth, capital development and financial recovery and developed frameworks to support the region’s artists. 


Since 2010 Niki has worked as a consultant and undertaken a number of interim roles with arts organisations across South East England at director and senior management level providing key strategic support during periods of significant change and growth.  This includes Smiths Row, MK Gallery and Wysing Arts Centre. Her consultancy work focuses on undertaking strategic reviews, developing and writing funding bids and providing project management services for arts, cultural organisations and local authorities.  She has a track record of success in working on capital projects, delivering strategic reviews to inform business planning and development opportunities, as well as working to secure new revenue and project funding. Niki also works with individual artists and artist collectives to develop and generate funding for their work.


Recent projects include supporting Luton Borough Council and MK Gallery to secure strategic funds from ACE, writing Trust & Foundation, NPO bids and business plans for Invisible Dust, Bedford Creative Arts, Wysing Arts Centre and a capital funding bid for Leeds City Art Gallery. She is currently undertaking a contract for MK Gallery, securing funding for and producing a major city-wide series of artist commissions (City Club), plus delivering a training and development programme for the National Trust's Trust New Art initiative in East Anglia.

Niki Braithwaite

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Pamela Johnson (formerly Pfrommer)

Following a degree in Performing Arts, Pamela worked in a variety of senior marketing and fundraising roles for arts organisations in West Yorkshire before completing a PGCE in Business at Huddersfield University.  She joined Arts Council England (ACE) as the region’s first Audience Development Officer for Yorkshire and facilitated the set up of Audiences Yorkshire. A move into academia as Course Director/Senior Lecturer at Anglia Ruskin University involved running their Arts Management MA degree and Knowledge Transfer programme for the cultural sector in Cambridge. She was also a visiting lecturer for City University’s Cultural Policy and Management MA degree in London for 4 years, lecturing in Marketing and Business Planning as well as devising and delivering their first Arts Fundraising module.


Pamela’s published work includes a toolkit on Audience Development Planning, Donor Research into the behaviour of individuals who give to culture and heritage and research on the development of Family Audiences. She has authored and edited numerous sectoral resources from 'how to' toolkits for and the The Audience Agency to case studies, research reports and articles for ACE and other industry publications.


As a consultant since 2002 she has worked extensively in the cultural sector nationally; creating strategies, writing funding applications, undertaking research with engaged and non engaged audiences and stakeholders; devising and implementing marketing and fundraising plans and delivering training. More recent work includes a six month programme of audience development training and development support for Museums Norfolk; the creation of a fundraising strategy and CPP funding bid applications for Babylon Arts; training for Creative People and Places projects in Peterborough and Fenland/Forest Heath, ACE Catalyst and National Portfolio funding bids and a contract as an assessor for ACE Grants for the Arts applications. She is currently developing a case for support and writing several fundraising bids for the Bureau of Silly Ideas.

Pamela Johnson

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