Braithwaite and Johnson

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Niki Braithwaite

Following completion of an MA in History of Art at the University of Aberdeen, Niki began her career as a curator in galleries in Scotland and the North East of England.  Work as an advisor to Northern Arts and Arts Council England (ACE) prompted her move into strategic arts development as Head of Visual Arts & Literature for ACE, East England.  During this time she developed and implemented the regional strategy for visual arts, contributed to national art form strategy, supported organisations through accelerated growth, capital development, financial recovery and developed new frameworks to support regional artists. 


Since 2010 Niki has undertaken interim roles with arts organisations across the South East as director and at senior management level providing key strategic input during periods of significant change and growth.  Organisations include Smiths Row, MK Gallery and Wysing Arts Centre.  She has a track record of success on capital projects, as well as feasibility/strategic reviews to inform business planning, development, revenue and project creation. Niki has also worked extensively with individual artists and artist collectives to develop and generate funding for their work.


Past projects include supporting Luton Borough Council and MK Gallery to secure strategic and capital funds from ACE, writing Trust & Foundation, NPO bids and business plans for Invisible Dust, Bedford Creative Arts, Wysing Arts Centre and a capital funding application for Leeds City Art Gallery, plus a six month training and development programme for the National Trust's Trust New Art initiative in East Anglia. Consultancy has focused on developing and writing funding bids, providing project management for visual arts organisations and local authorities and project managing a contract for MK Gallery that she secured funding for - a major series of artist commissions (City Club).

Niki Braithwaite

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Pamela Johnson (formerly Pfrommer)

Following a degree in Performing Arts, Pamela worked in a variety of senior marketing and fundraising roles for arts organisations in Yorkshire and completed a PGCE in Business at Huddersfield University.  She joined Arts Council England (ACE) as the region’s first Audience Development Officer and facilitated the set up of Audiences Yorkshire. A move into academia followed as Course Director/Senior Lecturer for Anglia Ruskin University's Arts Management MA in Cambridge for 11 years. During this time she was also an Associate Lecturer for City University’s Cultural Policy Management MA in London, lecturing in Marketing, Business Planning and devising and delivering their first Arts Fundraising module.


Pamela has written and published a range of toolkits and reports including ACE commissioned Audience Development Planning, Donor Research and Family Audiences. She was involved in setting up the AMA's CultureHive resource hub, curating, authoring and editing content, and was a Senior Consultant for The Audience Agency for four years delivering training and research insights on audience segmentation and fundraising giving behaviour.


As an independent consultant she delivers short term contracts for agencies and cultural organisations, secures project and capital funding, undertakes audience research and creates engagement and audience development plans as well as delivering training in topics ranging from strategy development to GDPR. Previous contracts have included a six month programme of audience development training and one to one support for the Museums Norfolk group; creation of a fundraising strategy, membership relaunch and securing project funding for Babylon Arts. A contract as an ACE Grants for Arts applications assessor and bid writer of successful funding applications, (e.g. ACE NPO, Catalyst, Creative People and Places and Small Scale Capital). Pamela works with a range of organisations and consortiums, most recently Leeds Dance Partnership, The Bureau of Silly Ideas and Northern Broadsides, developing their business models, cases for support and securing funding for creative projects. She is currently acting as a Business Advisor for Creative United's Prosper North programme and is Interim Director of Partnerships & Development for the International Film Festival Sheffield Doc/Fest part-time until October 2020.

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