Following completion of an MA in History of Art at the University of Aberdeen, Niki began her career as a curator in galleries in Scotland and the North East of England. Work as an advisor to Northern Arts and Arts Council England (ACE) prompted her move into strategic arts development as Head of Visual Arts & Literature for ACE, East England. During this time she developed and implemented the regional strategy for visual arts, contributed to national art form strategy, supported organisations through accelerated growth, capital development, financial recovery and developed new frameworks to support regional artists.
Since 2010 Niki has undertaken interim roles with arts organisations across the South East as director and at senior management level providing key strategic input during periods of significant change and growth. Organisations include Smiths Row, MK Gallery and Wysing Arts Centre. She has a track record of success on capital projects, as well as feasibility/strategic reviews to inform business planning, development, revenue and project creation. Niki has also worked extensively with individual artists and artist collectives to develop and generate funding for their work.
Past projects include supporting Luton Borough Council and MK Gallery to secure strategic and capital funds from ACE, writing Trust & Foundation, NPO bids and business plans for Invisible Dust, Bedford Creative Arts, Wysing Arts Centre and a capital funding application for Leeds City Art Gallery, plus a six month training and development programme for the National Trust's Trust New Art initiative in East Anglia. Current consultancy focuses on developing and writing funding bids and providing project management for visual arts, cultural organisations and local authorities. She is currently project managing a contract for MK Gallery that she secured funding for - a major series of artist commissions (City Club).
Following a degree in Performing Arts, Pamela worked in a variety of senior marketing and fundraising roles for arts organisations in Yorkshire and completed a PGCE in Business at Huddersfield University. She joined Arts Council England (ACE) as the region’s first Audience Development Officer and facilitated the set up of Audiences Yorkshire. A move into academia followed as Course Director/Senior Lecturer at Anglia Ruskin University running the Arts Management MA degree in Cambridge for 10 years. She was also an Associate Lecturer for City University’s Cultural Policy Management MA in London, lecturing in Marketing, Business Planning and devising and delivering their first Arts Fundraising module.
Pamela’s published work includes a toolkit on Audience Development Planning, Donor Research into the giving behaviour of audiences and visitors and research on Family Audiences. She set up the AMA's CultureHive resource hub and created, authored and edited content for The Audience Agency's website including case studies, research reports.
As a consultant she has delivered short term contracts for industry support agencies and cultural organisations, created audience strategies, sourced new funding, undertaken research with engaged and non traditional audiences; devised and implemented audience development plans and delivered training from board to box office level. Past work includes a six month programme of audience development training and one to one support for Museums Norfolk group; creation of a fundraising strategy and individual giving scheme for Babylon Arts; training delivery for clients in GDPR, a contract as an ACE grants assessor and writer of successful statutory funding bids, (e.g. ACE Catalyst, Creative People and Places, NPO and Small Scale Capital) for theatre and touring clients. She is currently working with The Bureau of Silly Ideas and Northern Broadsides, developing their business models, case for support and generating philanthropic funding for a range of creative projects.