Braithwaite and Johnson

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Niki Braithwaite

Following completion of an MA in History of Art at the University of Aberdeen, Niki began her career as a curator in galleries in Scotland and the North East of England.  Work as an advisor to Northern Arts and Arts Council England (ACE) prompted her move into strategic arts development and the role of Head of Visual Arts & Literature for ACE, East England.  During this time she developed and implemented the regional strategy for visual arts, contributed to national art form strategy, supported numerous organisations through accelerated growth, capital development, financial recovery and developed new frameworks to support the region's artists. 


Since 2010 Niki has undertaken interim roles with arts organisations across South East England at director and senior management level providing key strategic support during periods of significant change and growth.  Organisations include Smiths Row, MK Gallery and Wysing Arts Centre. Current consultancy work focuses on developing and writing funding bids and providing project management for visual arts, cultural organisations and local authorities.  She has a track record of success on capital projects, as well as feasibility/strategic reviews to inform business planning, development, revenue and project creation. Niki also works extensively with individual artists and artist collectives to develop and generate funding for their work.


Past projects include supporting Luton Borough Council and MK Gallery to secure strategic and capital funds from ACE, writing Trust & Foundation, NPO bids and business plans for Invisible Dust, Bedford Creative Arts, Wysing Arts Centre and a capital funding application for Leeds City Art Gallery, plus six month training and development programme for the National Trust's Trust New Art initiative in East Anglia. She is currently delivering a contract for MK Gallery she secured funding for - producing a major city-wide series of artist commissions (City Club).

Niki Braithwaite

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Pamela Johnson (formerly Pfrommer)

Following a degree in Performing Arts, Pamela worked in a variety of senior marketing and fundraising roles for arts organisations in Yorkshire and completed a PGCE in Business at Huddersfield University.  She joined Arts Council England (ACE) as the region’s first Audience Development Officer and facilitated the set up of Audiences Yorkshire. A move into academia followed as Course Director/Senior Lecturer at Anglia Ruskin University running the Arts Management MA degree  in Cambridge. She was also an associate lecturer for City University’s Arts & Cultural Policy Management MA  in London for 4 years, lecturing in Marketing and Business Planning as well as devising and delivering the first Arts Fundraising module for the programme.


Pamela’s published work includes a toolkit on Audience Development Planning, Donor Research into the giving behaviour of audiences and visitors and research on Family Audiences. She has created, authored and edited numerous resources for and The Audience Agency including case studies and research reports and delivered short term contracts for a range of industry support agencies and organisations.


As a consultant she has created audience strategies, generated funding, undertaken research with both engaged and non traditional audiences; devised and implemented business and audience development plans and delivered training. Past work includes a six month programme of audience development training and development support for Museums Norfolk; creation of a fundraising strategy and membership scheme for Babylon Arts; training delivery in GDPR, a contract as an ACE GfA assessor and successful funding bids, (including ACE Catalyst, Creative People and Places, NPO and small scale capital) for theatre and touring company clients. She is currently working with The Bureau of Silly Ideas and Northern Broadsides, developing their business model, case for support and generating funding for a range of creative projects.

Pamela Johnson

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