Pamela’s 25+ year career spans marketing, fundraising, audience development and academia. She spent a decade in marketing/audience development and fundraising roles for organisations in Yorkshire before becoming the region’s first Audience Development Officer for Arts Council England. Between 2001 and 2012 she combined consultancy work with the role of Course Director/Senior Lecturer for the MA Arts Management degree at Anglia Ruskin University, Cambridge and was an Associate Lecturer for City University in London for four years.
She has worked with theatres, museums, galleries, heritage, local authorities and cultural consortia nationally. Previous clients include: Allways Learning, Arts Council England, Audiences Yorkshire, The Art House Wakefield, Arts Marketing Association, Calderdale Council, Cambridge City Council, Northern Broadsides, TMA (now UK Theatre) SOLT (Society of London Theatres), Haymarket Theatre/Masterclass, Fitzwilliam Museum, Kettle’s Yard, Bury St Edmunds Art Gallery, Smiths Row, firstsite, Haverhill Arts Centre, NorVol Jazz Promoter's Network, Share East, Pentabus, Storey Gallery, Litfest, folly, Nottinghamshire County Council (Rural touring), Creative Arts East, CAST, Norfolk Arts Forum and Arts Development in East Cambridgeshire (ADEC). She also set up, curated content and launched the online resource hub CultureHive with The Arts Marketing Association. Pamela has specific experience in content management systems and the creation of online learning resources for web based platforms. She is an experienced trainer and has regularly delivered seminars, workshops and conference sessions in audience engagement, marketing and fundraising.
Prior to setting up Braithwaite and Johnson, Pamela was a Senior Consultant at The Audience Agency developing and delivering research, consultancy and training for arts, museums, galleries and heritage organisations for over four years. Major projects included a three year programme of training in fundraising for 22 museums in Hampshire, annual survey development and data benchmarking for 50 museums across East Anglia and a three year contract for Cambridge University Museums delivering visitor data collection training and data analysis/benchmarking. She also led the creation of an HLF audience engagement plan for the successful £1.8m redevelopment of the Zoology Museum. Whilst at The Audience Agency, Pamela managed an England wide programme of training and advice surgeries for organisations in audience research, marketing and fundraising and published new insights into the giving behaviours of members and low level donors to arts, culture and heritage organisations from research which resulted in a widely disseminated report.
She is a member of the Institute of Fundraising, holds their fundraising qualification MInstF(Dip) and has represented the IoF's East Anglia Regional Group at leadership level. She has previously acted as a Regional Rep and Mentor for The Arts Marketing Association, been a trustee for 10+ years for Bury St Edmunds Gallery, Smiths Row, Babylon Arts and was Chair of stART, (a network of community arts managers in Cambridgeshire). She is currently a board member of High Peak Trust which governs Buxton Opera House & Pavilion Arts Centre, led by Chief Executive Paul Kerryson MBE.
During 2015/16 Pamela supported a number of organisations in their ACE Catalyst Evolve funding applications, of which eight were successful and awarded a combined total of just over £1 million.