Pamela’s twenty five year career spans marketing, fundraising, audience development and academia. She spent nearly a decade in marketing, audience development and fundraising roles for arts organisations in Yorkshire before becoming the region’s first Audience Development Officer for Arts Council England. Between 2002 and 2012 she combined consultancy work with the role of Course Director/Senior Lecturer for the Arts Management master degree at Anglia Ruskin University, Cambridge.
She has worked with theatres, museums, galleries, arts charities, local authorities and cultural consortia nationally, most recently across the South and East of England. Previous clients include Allways Learning, Arts Council England, Audiences Yorkshire, The Art House, Arts Marketing Association, Calderdale Council, Cambridge City Council, Northern Broadsides, TMA (now UK Theatre) SOLT - Society of London Theatres, Haymarket Theatre/Masterclass, Fitzwilliam Museum, Kettle’s Yard, Bury St Edmunds Art Gallery, Smiths Row, firstsite, Haverhill Arts Centre, NorVol Jazz Promoter's Network, Share East, Pentabus, Storey Gallery, Litfest, Folly, Nottinghamshire County Council, Creative Arts East, CAST, Norfolk Arts Forum and Babylon Arts. She undertook national research, curated and edited content and helped launch the Arts Marketing Association's online resource hub CultureHive. She also has specific experience in content management systems and the creation and use of learning resources for web based platforms. Pamela is an experienced trainer and has contributed regularly to marketing and fundraising seminars, workshops and conferences for and on behalf of the cultural and education sectors.
Prior to setting up Braithwaite and Johnson, Pamela was a Senior Consultant at The Audience Agency developing and delivering research, consultancy and training for arts, museums, galleries and heritage organisations. Major projects included a three year programme of training and support in philanthropic fundraising for 22 museums in Hampshire, delivering data collection and benchmarking training for 50 museums across the South East and working extensively with Cambridge University Museums for 3 years delivering visitor data collection training, benchmarking research, audience data analysis, and leading the creation of an HLF audience engagement plan for a successful £1.8million redevelopment of the Zoology Museum. Pamela also managed a three year national programme of training courses and advice surgeries in audience research, marketing and fundraising and led a national research project into the giving behaviours of members and low level donors to arts, museums, galleries and heritage organisations, which has been widely published and disseminated.
Pamela is currently a member of the Institute of Fundraising (IoF) and on the leadership committee for the IoF's East Anglia regional group. She has previously been a Regional rep and mentor for The Arts Marketing Association, a Trustee for Bury St Edmunds Gallery/Smiths Row and Chair of stART, a network of community arts managers in Cambridgeshire. She is a founding member of Waterbeach Cultural Collective, which has previously delivered a two year artist led community public art project.
During 2015/16 Pamela supported a number of organisations in their ACE Catalyst Evolve funding applications, of which eight were successful and awarded a combined total of just over £1 million.