Braithwaite and Johnson

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Niki Braithwaite

Following completion of an MA in History of Art at the University of Aberdeen, Niki began her career as a curator in galleries in Scotland and the North East of England.  Work as an advisor to Northern Arts and Arts Council England (ACE) prompted her move into strategic arts development and a period of working for ACE as Head of Visual Arts & Literature for the East of England.  During this time she developed and implemented the regional strategy for visual arts, contributed to national art form strategy, supported numerous organisations through accelerated growth, capital development and financial recovery and developed frameworks to support the region’s artists. 


Since leaving ACE in 2010 Niki has worked as a consultant and undertaken a number of interim roles with visual arts organisations across South East England at director and senior management level. This includes Smiths Row, MK Gallery and Wysing Arts Centre where she provided key strategic support during periods of significant change and growth. 


Other freelance work includes undertaking strategic reviews, developing successful funding bids and providing project management services for arts and cultural organisations and local authorities.  She has particular experience of working on capital projects, undertaking strategic reviews to inform business planning and development opportunities, as well as working to secure new revenue and project funding. Niki also works with individual artists and artist collectives to develop and generate funding for their work. Recent projects include supporting Luton Borough Council and MK Gallery to secure strategic funds from ACE, writing funding and NPO bids for Invisible Dust, Wysing Arts Centre and Bedford Creative Arts and a capital funding bid for Leeds City Art Gallery. She is currently delivering a contract for MK Gallery on City Club, producing a major city-wide series of artist commissions.

Niki Braithwaite

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Pamela Johnson (formerly Pfrommer)

Following a degree in Performing Arts (Arts Administration, Dance, Drama and Music), Pamela worked in a variety of senior marketing and fundraising roles for arts organisations in West Yorkshire before completing a PGCE in Business.  She joined Arts Council England as the region’s first Audience Development Officer for Yorkshire, facilitating the set up of Audiences Yorkshire. As Senior Lecturer at Anglia Ruskin University for over 10 years, she ran the MA Arts Management degree, delivering Audience Development/Marketing and Fundraising lectures and was the University's Knowledge Transfer consultant for the cultural sector. She was also a visiting lecturer for City University’s Cultural Policy and Management MA degree in London for 4 years, lecturing on Marketing, Business Planning and devising and delivering their first Arts Fundraising module.


Pamela’s published work includes a toolkit on Audience Development Planning, Donor Research into the behaviour of individuals who give to culture and heritage and research on the development of Family Audiences. She has authored and edited many resources from 'how to' toolkits for and the The Audience Agency to case studies and guidance for Arts Council England and many other industry publications.


As a consultant she has worked extensively in the cultural sector nationally; creating audience strategies to support funding applications; undertaking research and consultation with exisitng and potential audiences; devising and implementing marketing and fundraising plans and delivering training on a range of topics. East of England consultancy commissions include a six month programme of audience development training and support for Museums Norfolk; the creation of a fundraising strategy for Babylon Arts; training delivery for Cause4 and Metal (Peterborough Presents), bid writing for arts organisations developing Arts Council England (ACE) Catalyst and NPO applications and has been an ACE assessor for Grants for Arts funding applications. She is currently running the national professional development training and CPD project - Arts, Fundraising and Philanthropy until March 2018 for Cause4.

Pamela Johnson

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