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Pamela Johnson (formerly Pfrommer)

Pamela’s twenty five year career spans marketing, fundraising, audience development, academia and consultancy.  She spent several years  in marketing, audience development and fundraising roles for arts organisations in Yorkshire before becoming the region’s first Audience Development Officer for Arts Council England. Between 2002 and 2012 she combined consultancy work with the role of Course Director/Senior Lecturer for the postgraduate Arts Management degree at Anglia Ruskin University, Cambridge.


She has worked with a range of theatres, museums, galleries, arts organisations and agencies nationally, most recently across the South East of England. Previous clients include Arts Council England, Audiences Yorkshire, Northern Broadsides, TMA/SOLT, Masterclass, Fitzwilliam Museum,  Kettle’s Yard, Bury St Edmunds Art Gallery, Smiths Row, firstsite, Haverhill Arts Centre, NorVol Jazz Promoter's Network, Arts Marketing Association, Nottingham County Council, Calderdale Council, Cambridge City Council and Babylons Arts. She spend 10 months setting up, developing and curating content for the Arts Marketing Association's national online resource hub CultureHive and has specific experience in content management systems and the creation and use of learning resources for web based platforms. She is an experienced trainer and has contributed regularly to marketing and fundraising seminars, workshops and conferences for and on behalf of the sector.


Prior to setting up Braithwaite and Johnson, she worked as a Senor Consultant for four years at The Audience Agency developing and delivering research, consultancy and training for arts, museums, galleries and heritage organisations.  Major projects included a three year programme of training and support in philanthropic fundraising for 22 museums in Hampshire as part of an HLF Catalyst funded project, delivering data collection and benchmarking training for 50 museums across the South East and working extensively with Cambridge University Museums for 3 years delivering visitor data collection training, benchmarking research and audience data analysis, plus the creation of an HLF audience plan for the Zoology Museum. Pamela also led a three year national programme of training courses and advice surgeries in audience research and marketing in partnership with The Arts Marketing Association. Most recently she led a national research project into the giving behaviour of members and low level donors to arts, museums, galleries and heritage organisations which has been widely published and disseminated.


Pamela is currently a trustee for Babylon Arts (ADEC) in Ely and Committee Member for the Institute of Fundraising's East Anglia group. She has previously been a Regional Rep and Mentor for The Arts Marketing Association, a Trustee for Smiths Row Gallery and Chair of stART, a network of community arts managers in Cambridgeshire and is a founding member of Waterbeach Cultural Collective, which has delivered a two year public art project with funding from Section 106.

Pamela Johnson

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During 2015/16 Pamela supported a number of organisations in their ACE Catalyst Evolve funding applications, of which eight were successful and awarded a combined total of just over £1 million.